“Simply put, this was the most successful online branding AND conversion campaign we’ve ever launched. I believe that is due to the thorough research and testing that took place before the campaign.”

Nathan
Chief Creative Officer at DISH

Insights for target demographic

  • Text with quantifiables generate more clicks
  • Images with attractive females generate more clicks
  • Images with button-like graphic elements influence clicks
  • Images with purely graphic elements perform less well
  • Running several campaigns targeted at the same inventory spots in the same market suppresses results.
  • Total budget volume on news feed ads is low, likely restricted due to tight targeting in specific geos.
  • Landing page optimization + traffic volume will improve form completion rate

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