Developing your brand is one of the most essential things that you can do to drive your business to success and helping you do this is one of our team’s greatest passions. To truly understand the power of good branding, think of one of your own favorite brands (i.e. Coca-Cola, Jeep, Nike, or even Apple). Think about the company for a moment. What does that brand mean to you? Odds are, you are thinking about more than just the products these companies offer. You are thinking about a feeling or idea of how life should be with the brand. Each of these companies has done a fantastic job of defining their brand by injecting the public with an idea of what life can be like while using their products. Coca-Cola products have grown to symbolize happiness, friendship, togetherness, and Americana. Jeeps symbolize freedom, adventure, and youth. Nike symbolizes motivation, grit, athleticism, and quality talent. This the message that good branding provides. It sells consumers much more than a product — good branding sells consumers a way of life or lifestyle improvement.
When successfully implemented, branding can lead not only to increased sales, but fierce customer loyalty. Avid iPhone users are a prime example of this. Regardless of what new phone models may come out, if it’s not an Apple product, many iPhone users are uninterested to hear about the new phone. They have chosen their brand and are intent that it will be their brand for life.