Bukoos is a company rich with juxtoposition. By selling high end recovered goods at auctioned or massively discounted prices, theirs is the rare privelage of touting merchandise that is simultaneously high end and cheap. The Bukoos shopping experience appeals to both bargain hunters and those with expensive taste. Defining this identity was a challenge, and designing for it was a problem solving opportunity.
Bukoos Brain Power
With each and every one of literally hundreds of sketches and concepts, we clarified what Bukoos is, and what it is not. We explored different moods and messages, constantly distilling down closer and closer to the essence of who Bukoos is, and what they represent.
What’s in a name
Worth a thousand words?
It has been said that a picture is worth a thousand words. But which thousand words? As we explored icon logos for Bukoos, we were being nudged by the client to somehow incorporate boxes. And nothing is more exciting than a box! Truthfully, we were estatic about some of the box related icons we developed, but in the end that boot didn’t quite fit the Bukoo’s foot. Fortunately, we know that every good problem as more than one solution!
Testing the waters of alternate spelling.
Playful yet elegant typography.
A hidden “o” with strong legibility.
There are common practices when it comes to designing for e-commerce – but there isn’t very much “common” about Bukoos. Starting from scratch was key, and we challenged ourselves to question everything.
Because they sell reclaimed goods, not everything Bukoos sells is in mint condition. So how does the consumer know the condition of the product they are purchasing? Gold, Silver, and Bronze grades. To quickly and effectively communicate the grade of a product, we created small and medium sized seals. After a couple of interactions with these grading seals, users can quickly filter or navigate according to the level of quality they are looking for.
Why Gold Silver and Bronze?
Because it was important to us that the shopper doesn’t feel like the product condition of the products are Great, Good or Bad. Rather, all the products that Bukoos sells are high quality – in varying degrees.