Designed To Subordinate
Most logos are built to draw attention to themselves for the sake of standing out or communicating a product. Blip is an interesting case, however, because the purpose of their company is to draw attention to whoever or whatever is being promoted on their billboard. They are in the business of promoting other business. So while creating a likable and communicative logo was important, it was also important that the logo be capable of being subordinate to other brands.
The final logo accomplishes several key objectives simultaneously. It reads quickly and clearly at a glance. It also is built geometrically, with hard edges so at small or gigantic pixel sizes it stays crisp. Conceptually, it communicates as a word bubble which reinforces the origin and meaning of the name “blip” and the shape also eludes to a billboard – which of course is what the company is all about.